What is the influence of Black women over how markets pivot and react to consumer demand?
And what is the history behind how American pop culture is influenced by Black women? Dr. Aria S. Halliday, Assistant Professor in the Department of Gender and Women’s Studies and program in African American and Africana Studies at the University of Kentucky joins host Mark Anthony Neal to discuss her new book, Buy Black: How Black Women Transformed US Pop Culture, published by University of Illinois Press.
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