Left of Black S2:E12

The Tanning of America and the Branding of Hip-Hop

w/ Steve Stoute 

November 28, 2011 

Left of Black host and Duke University Professor Mark Anthony Neal is joined by Steve Stoute, author of The Tanning of America – How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy andfounder and chief creative officer of Translation Consultation + Brand Imaging.    Neal and Stoute discuss Hip-Hop Culture’s ascent into the mainstream as well as signature advertising campaigns that he worked on for McDonald’s (“I’m Lovin’ It”) and Hewlett-Packard (“Hands”).  Finally Stoute suggest ways that President Barack Obama might re-brand himself for the 2012 election.

The conversation was recorded with a live studio audience on October 19, 2011 at the John Hope Franklin Center.